Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

• How she built her audience on LinkedIn and turned it into a niche consulting business
• Creating problem-aware landing pages that convert and drive pipeline
• Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

• (00:00 ) - - Intro
  


• (07:39 ) - Getting Started Publishing on LinkedIn
  


• (11:02 ) - - Niching Down on LinkedIn to Grow Faster
  


• (12:48 ) - - Getting Laid Off and Going All In On Consulting
  


• (16:20 ) - - The Power of Networking Calls
  


• (19:03 ) - - Attracting More Targeted Clients by Niching Down
  


• (22:18 ) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
  


• (28:54 ) - - Optimizing Landing Pages and Creative for Search Ads
  


• (30:02 ) - - Utilizing Paid Traffic for B2B
  


• (34:51 ) - - Measuring Success Beyond Just Conversions
  


• (38:10 ) - - Making Landing Pages Customer Centric
  


• (39:58 ) - - Why Founders Need to Be On Social Media
  


• (42:29 ) - - Navigating Long Sales Cycles and Marketing Impact
  


• (46:49 ) - - Attribution Should Align With How Buyers Buy
  


• (48:57 ) - - Digital Ads and Landing Page Success

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